26 Feb, 2014 - By

World-of-waterWater is the biggest threat facing the 21st century. As we have recently experienced the interdependence of our financial system, water too is linked to our world economy through the web of food, energy, climate, economic growth and human and national security challenges. Water has no substitute and the way in which societies address these competing demands will determine a water bankrupt or a water secure world.

The key message is that water is fundamental to life and so reliance on markets alone will not deliver the social, economic, and environmental outcomes needed to solve this complex problem. Rather a multi stakeholder approach involving partnerships between government, the private sector, the financial sector, and NGOs coupled with good governance and regulation are critical.

Our world is facing an incredible opportunity to create new markets through economic growth but more crucially to serve humanity and secure the most fundamental resource for life.


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